Torchlight Creative Marketing
Are you marketing yourself on the web? If you are not, you are leaving money on the table. The Internet provides a more targeted approach on reaching your clients and makes it easier to track your leads and see what's working and what's not. With the proper campaign, you can increase your sales and customer relationship while saving money.
eCampaign Strategies:
Just like with any other form of marketing campaign, and eCampaign needs to have a strategy. You can't just put a website up and hope that people look at it. You need a complete digital presence to make it work. Torchlight can help you create this marketing campaign and maintain it. We can
Search Engine Marketing (SEM):
SEM is a combination of two technologies called Pay Per Click (PPC) and Search Engine Optimiation (SEO). With PPC we can help you get your name out there by paying for quality ads on Search Engines like Google, Yahoo, and MSN. Think of it as paying for an ad on TV, magazine, newspaper, or billboard but for cheaper and with better results. SEO is actually working with the code of your website to make sure that it gets the highest ranking on Google's rankings. We have techniques that include coding, data optimization, and marketing. These are very inexpensive ways ($0.45/lead vs. the $9.94/lead with direct mail) to reach potential client.
Social Media Consulting
The internet has brought about some interesting technology in the past few years. Now we are able to socialize over the internet with tools like Facebook, Myspace, LinkedIn, and Twitter. We can also use technology like blogs, vlogs, rss feeds, wikis, and podcasts to share information with people. These same technologies can be used to market your company and keep in touch with prospects and current customers. This is easily the most cost efficient way to build your bottom line and it gives you the most overall benefit. Torchlight will set up the accounts, and either teach you how to use them or maintain them for you.
Web Analytics:
When all of this is said and done, you want to be able to keep up with where your digital leads are coming from. Are people logging onto your site through a search engine or a referring site? How long do they stay on? What is the most popular page? What do trends look like. Torchlight can help you accomplish these goals with our analytics software. Now you can track activity in your website, emails, and any other form of eCampaign we set up.
Customer Relationship Management (CRM):
Once all of this is said and done, you will need to find a way to manage all of the leads, prospects, and customers you receive. Torchlight can setup and integrate a CRM system into your eCampaign Strategy to help you turn a web lead into a true customer and retain that customer.